Friday, June 16, 2017

Never say: "Never"! The Holga 120N is Back!

For photographers that appreciate all that's soft and dreamy, for those who understand that less is more, for all who understand that plastic is fantastic... your prayers have been answered...

That's right: The Holga 120N is back!

Many film photographers who were saddened by the demise of that wonderful little plastic miracle that is the Holga can now rejoice at it's return. For reasons that were not clearly stated at the time, the company that made the Holga announced in 2015 that the camera was going out of production and with the molds and dies being destroyed, would never return. Now, however, with the backing of Freestyle Photo in Hollywood, CA, the plastic classic returns.


The classic Holga 120N


The Holga camera was initially introduced to the Chinese public, in 1982, as an inexpensive camera for everyday use. Shortly after its introduction, it became an underground artistic phenomena. Using the Holga is an exercise in breaking free from dependence on technology, precision and controllability. The slight softness of the images, vignetting and random light leaks produce dream-like, one-of-a kind images. There is simply nothing else like it.

Don't pass up this opportunity to make some photo magic. Locally, Holga's are available at Peace Camera in Raleigh. If you're farther afield, they can be found at Freestyle Photo here.


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